For Immediate Release

Monday, October 18, 2004

Contact: Evan Skopp
Seymour Duncan
(805) 964-9610 Fax: (805) 964-9749 E-mail: evan@seymourduncan.com

Santa Barbara, California ¾ Ever wonder why customers don’t buy electric guitar pickups? Seymour Duncan did. So they undertook detailed market research to determine the biggest factor as to why customers don’t make the purchase decision. It turns out that Duncan’s huge array of pickups (108 different series, at last count) was working for them and against them at the same time. The biggest reason for reluctant customers: “too many pickups from which to choose.”

So, earlier this month, the Santa Barbara-based pickup manufacturer released their most popular pickup models in pre-matched sets, to take the guesswork out of determining which pickups work well together. The initial release of matched sets included the following, each targeted to a specific type of customer and their musical taste:

· Vintage Blues^™Set – is made up of a pair of calibrated SH-1 ’59 Model pickups for the neck and bridge positions. This set is based on the vintage P.A.F. humbuckers of the late ‘50s and is perfect for blues, jazz, and classic rock.

· Hot Rodded Humbucker^™ Set – matches an SH-2n Jazz Model for the neck position with and an SH-4 JB Model for the bridge position. This is Seymour’s favorite humbucker set and is widely used for everything from aggressive blues-rock to metal.

· Distortion Mayhem^™ Set – includes a duo of SH-6 Duncan Distortion humbuckers for the neck and bridge positions. This is an aggressive youth-oriented set, which was designed for the heaviest punk, metal, and hardcore guitar tones.

· California ‘50s^™ Set – is a matched and calibrated set of SSL-1 Vintage Staggered pickups for Stratocaster^® guitars. The pickups are authentic ‘50s reproduction Alnico 5 vintage single coils, and work great for surf, Country, blues and classic rock.

· Everything Axe^™ Set – combines an SJBJ-1b JB Jr. for the bridge position with an SDBR-1n Duckbucker and SL59-1n Little ’59 for the middle and neck positions. This is an extremely versatile set that will coax everything from vintage to heavy tones from a Stratocaster. It works with all musical styles, and each of the pickups is hum canceling.

Duncan believes these new offerings will take the guesswork out of matching complete retrofit sets of guitar pickups. All of the pickups in the matched sets are hand built in Duncan’s Santa Barbara, California workshop and include all necessary mounting hardware and wiring instructions.

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